Design & Product Leadership
Define Behaviour.Eliminate Friction.Scale Platforms.
One standard.
Every surface.
Leadership
Design and product leadership at the organisation level. Standards decided in the open, teams built to outlast their builder, and the judgment about what not to build.
Capabilities
Design
Identity systems, design language, visual strategy. From mark to motion, brands that command attention and earn trust.
Capabilities
Product
Product direction from roadmap to release: what ships, what waits, and what gets killed. Cadence, retention and craft treated as one discipline.
Capabilities
Founder & Engineer
A practitioner to the metal: full-stack platforms, automation and AI-native infrastructure, designed, built and operated personally.
Capabilities
Frictionisneveranaccident.
Itistheresidueofdecisionsnobodywaswillingtomake.
Removingitisnotpolish.
Itisthework.
Built to last.
Edmonton Rebrand
Modernized Edmonton's identity, originally designed in 1977.
Edmonton.ca Rebuild
Putting City services and information at the fingertips of Citizens.
CITYlab
Advancing the urban planning conversation in Edmonton.
Downtown Revitalization
Downtown Edmonton is changing for good.
Building a Great City
Used by Leadership across departments.
Black Sky Diesel
One shop, one system — storefront, service bay, and back office.
Team Absolute
The contractor with a software company behind it.
River Valley Concrete
Pouring the foundation for a 30-year crew to run online.
Amazing Grace Daycare
One roof, two worlds — a brand built to grow up with its building.
Grace House
Raising a building before a single brick is laid.
Ready to build
something real?
Whether you need a brand, a platform, an automation system, or all three, I'm ready when you are.