Design & Product Leadership
Define Behaviour.Eliminate Friction.Scale Platforms.
One standard.
Every surface.
Leadership
Design and product leadership at the organisation level. Standards decided in the open, teams built to outlast their builder, and the judgment about what not to build.
Capabilities
Design
Identity systems, design language, visual strategy. From mark to motion, brands that command attention and earn trust.
Capabilities
Product
Product direction from roadmap to release: what ships, what waits, and what gets killed. Cadence, retention and craft treated as one discipline.
Capabilities
Founder & Engineer
A practitioner to the metal: full-stack platforms, automation and AI-native infrastructure, designed, built and operated personally.
Capabilities
Frictionisneveranaccident.
Itistheresidueofdecisionsnobodywaswillingtomake.
Removingitisnotpolish.
Itisthework.
Built to last.
Edmonton Rebrand
Modernized Edmonton's identity, originally designed in 1977.
Edmonton.ca Rebuild
Putting City services and information at the fingertips of Citizens.
CITYlab
Advancing the urban planning conversation in Edmonton.
Commonwealth Games Bid City 2022
Brand and Brochures pitching Edmonton to CWG for 2022.
Downtown Revitalization
Downtown Edmonton is changing for good.
Building a Great City
Used by Leadership across departments.
Edmonton Tribunals
Branding a board.
DesignHouse Salon
Branded a salon & spa that just celebrated its 10th anniversary.
Cryptonago
Branding, Marketing & Website for a crypto ecosystem.
Ready to build
something real?
Whether you need a brand, a platform, an automation system, or all three, I'm ready when you are.