I want to talk about something most of us agree to without quite noticing.
You do not really own your presence online. If your business lives on a platform, and by now nearly every business does, then what you have is closer to a tenancy. You are renting an audience from a landlord who can change the rent, the locks, or the neighbourhood, without asking you and without much you can do about it.
It is easy to miss, because the rent is not charged in money. It is charged in reach. One quiet change to an algorithm and the audience you spent five years building simply stops seeing you. You did nothing wrong. You were not banned. You were just deprioritised, which is a softer word for the same thing.
The tools work the same way. A template platform where your site lives is not really your site. Try to leave and you find out how little of it comes with you, usually the words and not much else. The design, the structure, the years of small adjustments, all of it stays behind. It was never yours to carry off. You were arranging things inside someone else's room.
I am not saying anyone should walk away from platforms. That would be poor advice. Go where the people are.
But try to own the ground you actually stand on. Own the site. Own the list of people who chose to hear from you. Own the words and the images, and the right to take them somewhere else. Rent the reach if you have to. Just don't rent the foundation, because the whole reason a foundation matters is that nobody else can move it.