May 2015 → August 2017 — 50% Remote
Working under the vision of Gerald McEachern along a team of designers, I served as a senior designer. Realizing the scope of the project, I quickly moved to bring Grant Currie onto the team. Grant was my instructor and mentor, and the strongest brand designer i’ve ever worked with. I knew we needed serious muscle to help drive a brand of this magnitude.
We rebranded and implemented Edmonton’s identity overhaul, driving brand modernization. Creating forward-thinking, extensible brand guideline manuals that are still in use today.
Upon wrapping the brand, I was chosen to work on the .ca renewal team – creating a mobile-first, intuitive and helpful web platform that would help Edmontonians access the information crucial to them without being lost in the sea of content within. This lead to the edmonton.ca that you see today.
My experience on this external launch and an internal eServices sweep that went department by department to modernize and digitize internal infrasturcture and reduce inter-departmental paperwork by upwards of 80% in many areas.
My work at this stage was very high level, an extension of the brand guidelines created the year prior. A suite of human-centered guidelines that power the logic and visual principles agile teams across deparements would use to deliver consistent results. The result is selfserve.edmonton.ca
